Martini's Summer Spot Is a Stylish Dance Through Rome

Ryan Heffington Choreographs Spot Directed by Autumn de Wilde

By Alexandra Jardine. Published on Jun 21, 2017

Editor's Pick

Martini captures the spirit of summer in Rome in a stylish new European spot that sees a group of friends dance through the city to meet up for an aperitif.

Created by Abbott Mead Vickers BBDO, and directed by Autumn de Wilde at Anonymous Content/Somesuch, the spot is set to the tune of "Via con me", a track which was composed and performed by Asti-born jazz singer Paolo Conte.

Choreographed by Ryan Heffington, whose credits include Sia's "Chandelier" video, the heroine (played by U.S. model Madisyn Ritland) twirls through the city's streets to meet up with a group that includes TV and film influencers from Russia, Ravshana Kurkova and Sasha Petrov; ex-Formula One driver Susie Wolff and French fashion blogger, Camille Charriere. The colors, evening light and city street scenes are beautifully evocative of all things Italian.

The film will run online throughout the summer season in Europe, and is being supported with OOH, digital OOH, and shorter films for TV.

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Jun 21, 2017
Abbott Mead Vickers BBDO London
Director of Creative Excellence:
Nick Stringer
Creative Agency:
Creative Director:
Andrezza Valentin
Toby Allen
Art Director:
Jim Hilson
Agency Planner:
Sam Williams
Agency Account Man:
Anna Taylor
Agency Account Man:
Laura Hazell
Agency Producer:
Matt Towell
Media Agency:
Media Planner:
Rupert Holroyd
Production Company:
Anonymous Content
Production Company:
Autumn De Wilde
Executive Producer:
Seth Wilson
Dougal Meese
Post Production Company:
The Mill

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