Martini: TakeMeHome Machine

Post your breathalzyer pics on Facebook.

Published on Jun 25, 2012

Editor's Pick

Martini has kicked off an interactive installation in Russian nightclubs aimed at letting clubgoers know when they've drunk too much and need help getting home. Created by agency Friends Moscow for Bacardi Russia, it consists of a Martini-branded straw which drinkers receive when they order any Martini cocktail. They use the straw blow into a breathalyzer machine, which then analyzes blood alcohol content and prints out a 30% discount for a taxi firm for those who aren't capable of getting home by themselves. The machine also connects with users' Facebook accounts, taking a picture of them blowing into the machine that they can share on their page.

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Jun 25, 2012
Friends - Moscow
Creative Director:
Arina Avdeeva
Concepting & Copywriting:
Semyon Polyakovsky
Art Direction:
Alexander Zavatskiy
Art Direction:
Arina Avdeeva
Max Denisov
Tatiana Gapurova
The Viewmakers' Studio
Artem Mansimov
Anastasia Kotelnikova
Product Designer:
Guya Asaturova
Product Designer:
Alexander Veshaev
Tigran Azaryanz
Marketing Manager:
Ivan Ershov
Brand Manager:
Julia Nikitina
Digital Manager:
Alexander Gura

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