Martini: TakeMeHome Machine

Post your breathalzyer pics on Facebook.

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Martini has kicked off an interactive installation in Russian nightclubs aimed at letting clubgoers know when they've drunk too much and need help getting home. Created by agency Friends Moscow for Bacardi Russia, it consists of a Martini-branded straw which drinkers receive when they order any Martini cocktail. They use the straw blow into a breathalyzer machine, which then analyzes blood alcohol content and prints out a 30% discount for a taxi firm for those who aren't capable of getting home by themselves. The machine also connects with users' Facebook accounts, taking a picture of them blowing into the machine that they can share on their page.

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About

Credits
Date
Jun 25, 2012
Agency:
Friends - Moscow
Client:
Martini
Creative Direction:
Arina Avdeeva
Concepting & Copywriting:
Semyon Polyakovsky
Art-Direction:
Alexander Zavatskiy
Art-Direction:
Arina Avdeeva
Design:
Max Denisov
Management:
Tatiana Gapurova
Production:
The Viewmakers' Studio
Producer:
Artem Mansimov
Producer:
Anastasia Kotelnikova
Product Designer:
Guya Asaturova
Product Designer:
Alexander Veshaev
Programmer:
Tigran Azaryanz
Marketing Manager:
Ivan Ershov
Brand Manager:
Julia Nikitina
Digital Manager:
Alexander Gura
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