Creativity

Marvel/Acura: S.H.I.E.L.D. Recruitment Kit

Less harrowing than other test kits we've seen

Published on May 05, 2011

Editor's Pick

To promote Acura's role as the official car of the organization known as S.H.I.E.L.D. in the upcoming feature Thor, RPA and Brooklyn's Dead As We Know It gave released a curiosity-packed S.H.I.E.L.D. Agent Test Kit.

The kit, sent to Creativity and presumably others, contains a number of S.H.I.E.L.D.-themed articles, including a vial of blue "paralytic concentrate," a scorpion in a jar, a key chain and a Livescribe pen.

The kit directs recipients to movie site Joinshield.com, where you can view mission info, select and get info on an Acura model, watch videos and otherwise engage with the film's premise..

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About

Credits

Date
May 05, 2011
Agency:
RP&
Client:
Marvel/Acura
Agency:
Dead As We Know It New York

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