Creativity

Mexican Newspaper Mas por Mas Prints Latest News on Paper Towels

FCB Hooks Up Dispenser to the Internet

Published on May 21, 2014

Editor's Pick

We've already heard of Shitter, a company that turns your Twitter feed into toilet paper so you can read them in the bathroom, but Mexican free newspaper Mas por Mas' new campaign is a much better way to use toilet supplies. Working with FCB Mexico, the brand, which wanted to drive traffic to its site, hooked up paper towel dispensers in corporate bathrooms, malls and cinemas to the Internet. Using a special ink, the towel was printed with the latest news straight from the site, as patrons reached out to dry their hands.

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About

Credits

Date
May 21, 2014
Agency:
FCB Mexico
Client:
Mas por Mas
VP:
Ignacio Zuccarino
Creative Director:
Lucho Sanchez
Creative Director:
Ruy Zuniga
Copy:
Abraham Martinez
Art Director:
Rafael Betancourt
Art Director:
Edgar Rodriguez Dunga
Production Agency:
Hector Mendez
Production House:
Lemon Films
Director:
Julio Carlos Ramos Zapata
Producer:
Urtzi Alejandre
Audio Design:
MCO
Post Production:
Organika
Technology & Device Design:
Plim

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