Anyone With a Heartbeat Could Open MasterCard's 'Rainbow Restroom' at NYC Pride

Door Opened When It Sensed a Pulse

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MasterCard debuted a "Rainbow Restroom" at last weekend's Pride in NYC, which opened for anyone with a heartbeat.

The brand and its agency, McCann XBC, developed a custom API for a Bluetooth-controlled lock, combined with a pulse sensor and an Arduino Yun micro controller that wirelessly communicated with the restroom lock. The technology came with a heart-shaped design. When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat and wirelessly unlocked the door to the restroom -- promoting acceptance for all humans.

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Jun 28, 2016
McCann XBC
Executive Creative Director:
Pete Jones
Executive Creative Director:
Joel Rodriguez
Senior Art Director:
Laura Goodman
Senior Copywriter:
Joel Lundblad
Samantha Cooper
Account Executive:
Sarah Booher
Group Account Director:
Shaheen Salimi
Account Director:
Nicole Witover
Chief Production Officer:
Nathy Aviram
Senior Producer:
Dave Herman
Executive Integrated Producer:
Christine Lane
Production Coordinator:
Lexie Kaback
Executive Producer:
April Gallo
Print Producer:
Sierra Norman
Front End Tech:
Erik Kroha
Digital Production Coordinator:
Lauren Hanglow
Senior Developer:
Andrew Nida
Creative Technologist:
Alicia Floor
Creative Technologist:
John Ozbay
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