Hockey Heckles Go Digital With MasterCard Canada's Barbershop Quartet

Singers Set Hecklers' Tweets To Music For NHL Game

Published on

Editor's Pick

When it comes to hockey, the Toronto Maple Leafs and the Montreal Habs are two of Canada's fiercest rivals. Heckling is a tradition, so in celebration of Canada's NHL season opener between MasterCard Canada -- a sponsor of both teams -- invited fans of each to submit their heckles via Twitter, Facebook or YouTube. An old-fashioned Barbershop Quarterset the heckles to a four part harmony, and recorded online videos (in both English and French) for each. Fifty-six original videos were shown on game day (October 1) over eight hours, and the campaign garnered 4.3 million Twitter impressions. MacLaren McCann was the agency responsible.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 21, 2013
MacLaren McCann
MasterCard Canada
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age