Creativity

Hockey Heckles Go Digital With MasterCard Canada's Barbershop Quartet

Singers Set Hecklers' Tweets To Music For NHL Game

Published on Nov 21, 2013

Editor's Pick

When it comes to hockey, the Toronto Maple Leafs and the Montreal Habs are two of Canada's fiercest rivals. Heckling is a tradition, so in celebration of Canada's NHL season opener between MasterCard Canada -- a sponsor of both teams -- invited fans of each to submit their heckles via Twitter, Facebook or YouTube. An old-fashioned Barbershop Quarterset the heckles to a four part harmony, and recorded online videos (in both English and French) for each. Fifty-six original videos were shown on game day (October 1) over eight hours, and the campaign garnered 4.3 million Twitter impressions. MacLaren McCann was the agency responsible.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 21, 2013
Agency:
MacLaren McCann
Client:
MasterCard Canada

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.