MasterCard: Food Truck Feast

Free lunches for Facebook fans and tweeters.

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MasterCard is offering loyal followers a free lunch at a New York food truck as part of its Priceless New York campaign through R/GA. The campaign provides a selection of local cultural, culinary and travel deals in the New York metro area.

On four Thursdays between October 27 and November 17th, anyone who becomes a MasterCard fan on Facebook or tweets with the hashtag #PricelessNY will instantly have the chance to retrieve a complimentary lunch at selected food trucks. They can keep track of the trucks' locations via Facebook.

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About

Credits
Date
Nov 10, 2011
Agency:
R/GA New York
Client:
MasterCard
Tags
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