Creativity

MasterCard Reunites Rugby Star Dan Carter With His Childhood Team-mates in Latest 'Priceless Surprise'

Heartwarming Stunt With All Blacks Player Was Filmed Ahead of Rugby World Cup

By Alexandra Jardine. Published on Oct 06, 2015

Editor's Pick

MasterCard's ongoing Priceless Surprises campaign has often used celebrities and sports stars to make someone's day -- but in this U.K. spot, done for the Rugby World Cup, it's the celebrity who's being surprised.

The brand, and agency McCann London, springs the shock on New Zealand rugby star Dan Carter. Already a MasterCard ambassador, All Blacks player Carter thinks he's just filming another ad for the brand ahead for what will be his last ever World Cup, when in fact he's being reunited with his childhood rugby team. It's heartwarming stuff, enhanced by some old footage and photos.

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About

Credits

Date
Oct 06, 2015
Agency:
McCann - London
Client:
MasterCard

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