Creativity

A Little Girl Imagines Her First Vacation in This Cute MasterCard Spot

Ad Promotes MasterCard's Concierge Service

By Alexandra Jardine. Published on May 24, 2016

Editor's Pick

A little girl imagines where she'd like to go on her first big vacation, with some help from her Mom, and MasterCard's Concierge service, in this spot from the credit card brand.

The spot, created by McCann's dedicated MasterCard unit McCannXBC, opens with the little girl sticking pins in a world map and imagining herself at the ocean and in the rainforest, in dreamlike sequences where the water and the jungle literally come into her bedroom. When she finds it hard to choose, her mother calls up MasterCard and asks them to come up with ideas for her daughter's first vacation. Next thing, we see them enjoying the sights in London -- riding on the London Eye, taking a double decker bus, and having afternoon tea in a posh hotel. It's a heartwarming spot that will doubtless appeal to parents, and highlights how MasterCard can arrange experiences for you as well as coming up with ideas for the trip.

The Malloys at SuperPrime directed the spot, which will run on TV, digital and social media.

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About

Credits

Date
May 24, 2016
Agency:
McCannXBC
Chief Creative Officer:
Joyce King Thomas
Client:
MasterCard
Writer:
Joyce King Thomas
Executive Creative Director:
Joel Rodriguez
Art Director:
Joel Rodriguez
Associate Creative Director:
Jason McKean
Writer:
Jason McKean
Group Account Director:
Shaheen Salimi
Executive Producer:
Kathy Love
Executive Music Producer:
Eric Johnson
Music Producer:
Mike Ladman
Production Company:
Superprime Films
Directors:
The Malloys
Director:
Emmett Malloy
Director:
Brendan Malloy
Managing Director:
Rebecca Skinner
Executive Producer:
Rebecca Skinner
Managing Director:
John Lesher
Head of Production:
Roger Zorovich
Executive Producer:
Roger Zorovich
Producer:
William Green
UK Producer:
Molly Pope
Director of Photography:
Luke Jacobs
Production Designer:
James Hatt
Costume Designer:
Rebecca Hale
Editorial Company:
Big Sky Edit
Editor:
Chris Franklin
Assistant Editor:
Josh Nowlan
Executive Producer:
Cheryl Panek
Producer:
Sarah Van Tassel
Music:
Duotone Audio Group
Color Correct:
Nice Shoes
Colorist:
Chris Ryan
Post Production:
Blast Digital Audio
Audio Engineer:
Joe O'Connell

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