MasterCard Built a Female Soccer Table for the UEFA Champion's League Women's Final

Sponsor Activity by McCann Includes Film Featuring Young Female Players

Published on

Editor's Pick

Women's soccer is getting a higher profile in the U.K. than ever before, thanks to activity around last week's UEFA Champions League Women's Final held in Cardiff.

UEFA kicked off its own pan-European campaign aimed at young women, and sponsor MasterCard also created its first activation around the women's soccer final, building a soccer game table featuring female players.

The campaign, by McCann London, includes a film seen here, which interviews young female players about how they feel about the game, and shows the table being built. In the film, the girls talk about their passion for football and what drives them, and ends on the words of a girl from Thornhill Athletic FC, who says: "I can be a professional footballer, and I will be one."

At the final in Cardiff, fans could play on the all-female table in the fan zone. It's currently housed in MasterCard's office but McCann is looking at where it could be used at future events.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 07, 2017
Agency:
McCann - London
Client:
MasterCard
Creative Director:
Matt Crabtree
Creative Director:
Simon Hepton
Creative Director:
Chad Warner
Copywriter:
Robin Gordon
Art Director:
Ella Monti
Account Director:
Tom Adamson
Account Manager:
Anna Adamski
Planner:
James Appleby
Head of Integrated Production:
Sergio Lopez
Producer:
Duncan Groves
Director:
Sam White
Editor:
Francis Harris
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age