Creativity

Match.com: It's Okay to Look

At the revamped Match.com, trolling online for a date is all right, as the tag makes plain. But why wouldn't it be OK to look? Could there still be a stigma attached to dating sites in the age of the nude webcam chat? Yes, says Hanft Raboy & Part

Published on Jan 23, 2007

Editor's Pick

At the revamped Match.com, trolling online for a date is all right, as the tag makes plain. But why wouldn't it be OK to look? Could there still be a stigma attached to dating sites in the age of the nude webcam chat? Yes, says Hanft Raboy & Partners CD Doug Raboy. "While the category has been growing and Match.com has been doing swimmingly, there are still so many people who've thought about trying Match but just haven't been able to take that first step," he explains. "It seems that the social stigma about online dating is going away

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About

Credits

Date
Jan 23, 2007
Managing Partner/Creative:
Doug Raboy
Creative Director/Art Director:
Johnny Tumelty
Copywriter:
Carter Debski
Art Director:
Maggie Bradshaw
Photographer:
Peggy Sirota
Print Producer:
Linda Marso
Client:
Match.com
Agency:
Hanft Raboy & Partners New York

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