Matt Richardson: The Enough Already

Putting celebrities on 'mute'.

Published on Aug 16, 2011

Editor's Pick

Are there certain celebrity names that just make your stomach turn? Certain voices that set your teeth on edge when you hear them on TV? Matt Richardson came up with a solution featured on Make's blog: The Enough Already.

It's an Arduino-based system that monitors closed captions and sends a mute command to your TV whenever a particular keyword is mentioned. As Richardson explains on his blog: "The incoming text is processed for a set of keywords such as 'KARDASHIAN' or 'SNOOKI' and sends my television's IR remote control mute command, muting the TV for 30 seconds and then unmuting it (as long as a keyword isn't mentioned again)."

It may sound gimmicky, but with the US Election looming next year, we can think of a lot of good uses for this. And as for the implications for brands - advertisers, watch out.

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Aug 16, 2011
Matt Richardson

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