Mattel Launches 'Scrabble Challenge' For U.K. Rail Commuters

Letters Will Appear on Twitter

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Bored on your commute? Play some scrabble. Mattel is inviting people in the U.K. to a "Scrabble Challenge," where players will have to create words out of letters tweeted by @scrabble2winUK -- tweets that will appear on digital screens on the Transvision rail concourse, JC Decaux's digital screens at stations in the U.K.

using #scrabblechallenge, players can then tweet their words, and weekly winners will be displayed on the screens each Friday. The campaign will also have Scrabble "tile-heads" distributing free Scrabble coasters to rail commuters.

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Date
Sep 30, 2013
Client:
Mattel
Category
Latest Creativity News on Ad Age

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