Creativity

Mattel Launches 'Scrabble Challenge' For U.K. Rail Commuters

Letters Will Appear on Twitter

Published on Sep 30, 2013

Editor's Pick

Bored on your commute? Play some scrabble. Mattel is inviting people in the U.K. to a "Scrabble Challenge," where players will have to create words out of letters tweeted by @scrabble2winUK -- tweets that will appear on digital screens on the Transvision rail concourse, JC Decaux's digital screens at stations in the U.K.

using #scrabblechallenge, players can then tweet their words, and weekly winners will be displayed on the screens each Friday. The campaign will also have Scrabble "tile-heads" distributing free Scrabble coasters to rail commuters.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 30, 2013
Client:
Mattel

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.