Mattel: Digital Dress Barbie

A very 21st century doll.

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Editor's Pick

August onwards, Barbie fans will be able to buy a new type of doll, which incorporates sound-activation, LED and touch-screen technology so users can change the designs on Barbie's dress, digitally.

The new doll, which will retail for $49.00, lets you choose from ready graphics and then watch them respond to sound and design. Maybe it will display tweets too?

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Date
Mar 05, 2013
Client:
Mattel
Category
Latest Creativity News on Ad Age

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