Creativity

Mackenzie Davis' exit from social media is an #EPICFAIL

Director Matthew Frost once again captures humanity at its un-finest in his latest short film

By Alexandra Jardine. Published on May 30, 2018

Editor's Pick

Director Matthew Frost -- known for his hilarious satirical short films about popular culture for the likes of Vogue and W magazines, starring the likes of Kirsten Dunst, Jessica Chastain and Kate Winslet -- turns his incisive directorial eye to social media influencers in his latest short film.

Starring Mackenzie Davis ("Blade Runner 2049," "Halt and Catch Fire"), "Boomerang" is the story of a nurse who questions how crazy and shallow the world has become ("is this the worst period in human history?") when she sees a woman getting her small child to film her posing sexily with a popsicle. She films it herself and posts it as an indictment of social media. After scrolling through the influencers she herself follows, she decides to quit them all and delete her account--something which proves easier said than done.

Next morning, what follows is a nightmarish, sci-fi horror type scenario where all the influencers appear in her house and start to bully her to keep following them. But what will finally persuade her not to quit?

Frost was backed by his production company Iconoclast and (ironically) has created social materials around the film. Frost describes the film as an "anxiety comedy," and while it feels like it could be out of the "Black Mirror" universe, in which Davis has also appeared, he says his film doesn't take itself as seriously. "'Boomerang' is probably the direct opposite. It's 'Dumb Black Mirror,' but with a straight face!"

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Credits

Date
May 30, 2018
Client:
Matthew Frost
Director:
Matthew Frost
Production Company:
Iconoclast
Editor:
Ethan Mitchell
Edit Company:
Cut + Run

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