Maxim: Endangered Man

Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia c

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Under assault from laddie-wise competitors, Maxim, with the aid of Crispin Porter + Bogusky, has retrenched. Metrosexuality is out and some kind of Axe-boy equivalent of the Miller High Life man's man ethos is in. In a multimedia consumer/trade offensive, CP+B has launched wildpostings, go cards, brochures aimed at ad agencies, a petition filed with the U.S. Fish and Wildlife service
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About

Credits
Date
Jan 20, 2005
Client:
Maxim
Executive Creative Director:
Alex Bogusky
ACD/Art Director:
Alex Burnard
ACD/Copywriter:
Dave Schiff
Art Director:
Mike Del Marmol
Copywriter:
Geordie Stephens
Photographer:
Sebastian Gray
Print Producer:
Cindy Perez
Art Producer:
Sheri Radel
Illustrator:
Bob Hynes
Illustrator:
Joel Levirne
Illustrator:
Mike Del Marmol
Agency:
Crispin Porter + Bogusky
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