MaximOnline: Penex

Sex, blogs and rockin' videos. That's the formula cooked up by MaximOnline and creative marketing shop Night Agency to reach out and touch the magazine's horny, web-savvy readership where their internet browsers are. Having ma

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Sex, blogs and rockin' videos. That's the formula cooked up by MaximOnline and creative marketing shop Night Agency to reach out and touch the magazine's horny, web-savvy readership where their internet browsers are. Having made a huge splash with eye-popping viral efforts like the "Head and Body" campaign for MTV and Motorola, Night Agency was tapped to create a series of viral web films to draw attention to MaximTV, the online video portion of the siteā€”and also to seed those virals throughout the blogosphere. "MaximOnline has tons of its own viral content, but we just need to get the word out to more people," says MaximOnline president Todd Anderman. "So we told Night Agency one thing: just be creative!"
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About

Credits
Date
Jan 10, 2006
Client:
MaximOnline
CD/Editing/Animation:
Scott Cohn
Producer:
Dan Lubell
Writer/Director/Sound:
Oren Brimer
Agency:
Night Agency
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