Creativity

Max's Kansas City: Site Launch

Remembering Max's Kansas City, the legendary Manhattan concert venue that saw the icons of music, fashion, art and literature collide, converse and perhaps indulge in other forms of debauchery, the happycorp global has designed a site that heralds th

Published on Jul 07, 2008

Editor's Pick

Remembering Max's Kansas City, the legendary Manhattan concert venue that saw the icons of music, fashion, art and literature collide, converse and perhaps indulge in other forms of debauchery, the happycorp global has designed a site that heralds the 70's hotspot's revival for the next generation.

While the original club closed in the mid-70s, happycorp global, with financial aid and initiation from Elliott Azrak, the current owner of Max's artistic brand license, has resurrected its legacy and splayed out plenty of its history via a handful of colorful, Warhol-styled posters on its homepage (one including the man himself). Each link to different areas of the site, including the David Bowie "Ziggy Stardust" poster where one gets a textual narrative of the Brit icon's days at Max's and rare footage of a 1973 club performance from a young Bruce Springsteen, who inspired Bowie aplenty at the time.

Additionally, visitors can scan galleries of images featuring famous pop culture figureheads who frequented both the Front Room and the notorious Back Room of the venue, the latter of which is recalled and walked through in viewable 35mm video taken by filmmaker David Weisman.

The site also features plenty of nods to Aerosmith, one of the premier acts to rock Max's stage during its heyday. Along with a funny quote from frontman Steven Tyler on the landing page, a separate section for the band features a live early Max's performance, anecdotes and information on its new Guitar Hero: Aerosmith game that prominently features Max's Kansas City as the performance space.

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About

Credits

Date
Jul 07, 2008
Client:
Max's Kansas City
Agency:
the happycorp global
Creative Director:
Doug Jaeger
Producer:
Poppy Gordon
AD/CW/Designer:
Candice Madrid
AD/CW/Designer:
Jon Chonko
Copywriter:
Logan Antill
Copywriter:
Dave Franzese
Copywriter:
Matt Spangler
Programmer:
Hani Lim
Information Architecture:
Tim Saverine
Sound Designer:
Todd Beyer
Poster Design:
Dave Franzese
Poster Design:
Candice Madrid
Poster Design:
Jon Chonko

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