Creativity

Maynards: Sour Granny Smith - Memes

Granny isn't so nice.

Published on May 22, 2012

Editor's Pick

After The Hive helped candy company Maynards develop a new candy, 'Sour Granny Smith,' it is advertising the new brand through some pretty funny OOH setups. Granny Smith hangs out in 'stores,' on 'shelves' and in a 'vending machine,' and also makes an appearance on meme-based posters. Check out all the executions on the right.

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About

Credits

Date
May 22, 2012
Agency:
The Hive
Client:
Maynards
Creative Director:
Simon Creet
Creative Director:
Brad Van Schaik
Writer:
Klint Davies
Photographer:
Chris Buck

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