Mazda's Emotional Campaign Follows a Driver Through the Years

Brand Seeks to Solidify the Promise of Classic 'Zoom Zoom' Tag

Published on

Editor's Pick

Mazda is getting emotional. The brand and its dedicated agency The Garage/Team Mazda have debuted the "Driving Matters" campaign, which seeks to solidify the brand promise that comes along with its famous classic "Zoom Zoom" tag.

The new ads seek to deepend consumers' emotional connection to the brand. The first spot, a 60-second ad directed by RSA's Jake Scott and featuring a poetic V.O. from Breaking Bad actor Aaron Paul, shows the life progression of a male driver. He starts out as a teen learning the ropes from his dad in a parking lot. He buys a second-hand Roadster which takes him through college -- and helps spark young love. The story moves on to when he gets married and goes for the more practical Mazda3 and then the family-friendly CX-5 crossover, to his middle-aged years when he tries to reclaim his old self with a new MX-5, which "reminds you of when you were you."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
Mazda's Driving Matters campaign shows various aspects of what makes the driving experience so important through showcasing the new Mazda lineup.
Credits
Date
May 21, 2015
Agency:
The Garage/Team Mazda
CCO:
Harvey Marco
Client:
Mazda
Creative Director/Copywriter:
Steve Morris
Associate Creative Director/Art Director:
Melissa Webber
Copywriter:
Erik Moe
Director of Content Production:
Tom Anderson
Senior Producer:
Chrissy Hamilton
Group Account Director:
Stephanie Kendrick
Account Director:
Dave Brown
Planning Director:
Ben Chung
Business Affairs Director:
Bart Kias
Production Company:
RSA
Director:
Jake Scott
Director of Photography:
Chris Soos
Executive Producer:
Tracie Norfleet
Producer:
David Mitchell
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Assistant Editor:
Sean Fazende
Executive Producer:
Carr Schilling
Head of Production:
Amburr Farls
Managing Director:
Michelle Eskin
Animation/Visual Effects Production:
Jogger
Creative Director:
David Parker
Animation/End Tag:
Golden
Creative Director:
Jake Banks
Colorist:
Siggy Ferstl
Finish:
Jogger
Audio Post:
Eleven Sound
Mixer:
Scott Burns
Music Company:
Human
Sound Design:
Eleven Sound
Sound Designer:
Scott Burns

See more credits

Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age