Creativity

Mazda: Every Drive is a Thriller

Further fueling the notion that fast cars and sleek action sequences are a match made in cinematic heaven, Mazda and JWT/Düsseldorf have expanded last year's "12 Second Thriller" webfilms campaign for the MX-5&#

Published on Feb 01, 2007

Editor's Pick

Further fueling the notion that fast cars and sleek action sequences are a match made in cinematic heaven, Mazda and JWT/Düsseldorf have expanded last year's "12 Second Thriller" webfilms campaign for the MX-5's quick-deploying hardtop with a revamped website dubbed "Every Drive's a Thriller." The new site features a pair of new 30-second films directed by Luke Scott, as well as the ability to cut your own mini-thriller by choosing a movie genre and a prototypical protagonist.

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About

Credits

Date
Feb 01, 2007
Agency:
JWT D
Client:
Mazda

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