Creativity

Mazda: Never Saw It Coming

The new 2007 Mazda CX-7 is being billed as "the SUV you never saw coming," but one lucky websurfer will undoubtedly see it coming...right into their driveway. Through June 27, visitors to NeverSawItComing.com can take part in the Ma

Published on May 08, 2006

Editor's Pick

The new 2007 Mazda CX-7 is being billed as "the SUV you never saw coming," but one lucky websurfer will undoubtedly see it coming...right into their driveway. Through June 27, visitors to NeverSawItComing.com can take part in the Mazda CX-7 Earth Search Sweepstakes, an online scavenger hunt engineered by agencies Doner, Proxicom and Sarkissian Mason, for a chance to win the shiny new vehicle. Using the satellite mapping technology of Google Earth, players must use a series of video clues to direct their search for a CX-7 hidden somewhere around the globe.

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About

Credits

Date
May 08, 2006
Client:
Mazda
Agency:
Doner Proxicom and Sarkissian Mason

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