McCafe Baristas Get Their Own Directors' Commentaries in Toronto Film Festival Campaign

Spots by Cossette Mark Festival Sponsorship

By Alexandra Jardine. Published on Sep 05, 2017

Editor's Pick

McDonald's McCafé is the official coffee sponsor of the Toronto International Film Festival, and to mark it, it's made some films in which McCafé staff get to narrate the coffee-making process as if they were movie directors.

Created by Cossette, the campaign includes a spot seen here, in which an employee gives his commentary on making a cappucino in film-noir style ("I wanted to express an understated bliss, foreshadowing the role of...the cappucino"). Another ad sees a perky barista explain how she made French vanilla lattes for a dating couple, in the style of a director describing her latest romantic comedy.

The spots end with the words "Really into coffee and film." They will run on YouTube as long-form content and pre-roll, while shorter versions of the filmic scenes will be featured on Facebook and Instagram for the duration of the festival, until September 17. The director was Taso Alexander at Skin & Bones.

Meanwhile, in the U.S., McDonald's recently debuted this ad for McCafé drinks, in which a mom plays a "director," of sorts.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 05, 2017
Cossette Toronto
Chief Creative Officer:
Peter Ignazi
Chief Creative Officer:
Carlos Moreno
Group Creative Director:
Ed Morris
Creative Director:
Jonathan Careless
Creative Director:
Troy McGuinness
Senior Art Director:
Andrew Bernardi
Senior Copywriter:
Lee Cristiano
Agency Producer:
Tony DeSousa
VP of Strategy:
Scott McKay
Content Strategist:
Carly Miller
Account Executive:
Dane Armstrong
Account Supervisor:
Nicole Bakker
Group Account Director:
Geoff Wilton
SVP, Managing Director:
Kathy McGuire
Production & Editorial House:
Skin & Bones
Executive Producer:
Dan Ford
Line Producer:
Luke Bryant
Post Producer:
Tanja Harney
Taso Alexander
Director of Photography:
Barry Parrell
Mitch Finn
Audio House:
Pirate Audio
Audio Mixer:
Joanne Uyeyama
Track Director:
Tom Eymundson
Color Transfer & Online:
The Vanity
Andrew Exworth
Flame Artist:
Michael Mederios
Online Producer:
Kayla Baxter
Casting House:
Mann Casting
Casting Director:
Steven Mann
Media Agency:
Senior Marketing Manager:
Chuck Coolen
Regional Marketing Supervisor:
Andrew Mumford

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.