Creativity

Every Parent Will Be Able to Relate to This 'Nothing Comes Before Coffee' McDonald's Ad

Spot Is Part of Fast Feeder's Campaign Promoting a New Line of McCafé Espresso Drinks

By Simon Dumenco. Published on Sep 06, 2017

Editor's Pick

For the first seven seconds of this McDonald's ad, two siblings talk over each other as they breathlessly air their greivances to their mother, who is sitting before them on a playground bench. Then, suddenly, they stop. Cue a close-up shot of Mom, who has her finger raised in a hold-on gesture while she gulps from a McCafé cup. An announcer calmly explains that "Nothing comes before coffee," before the kids, seeing Mom lower her cup, start babbling again. The mini comedy gets an extra boost when Mom decides her coffee is still the more urgent priority and takes another gulp, rendering her kids momentarily mute again.

The ad is part of a McDonald's campaign promoting a new line of espresso drinks.

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About

Credits

Date
Sep 06, 2017
Agency:
We Are Unlimited
Chief Creative Officer, DDB North America:
Ari Weiss
Client:
McCafé
Chief Creative Officer, We Are Unlimited:
Toygar Bazarkaya
Executive Creative Director:
John Hansa
Creative Director:
Michael Folino
Copywriter:
Michael Folino
Creative Director:
Luis Romero
Art Director:
Luis Romero
Creative Director:
Bruno Guimarães
Art Director:
Bruno Guimarães
Associate Creative Director:
Brandon Crockett
Copywriter:
Brandon Crockett
Chief Production Officer:
Jon Ellis
Chief Delivery Officer:
Denis Budniewski
Group Business Director:
Melanie Behling
Account Director:
Sarah Stahurski
Associate Account Executive:
Mallory McDonald
Chief Strategy Officer:
Graceann Bennett
Strategy Director:
Pamela Narins
Narrative Strategist:
Amanda Mobley
Production Company:
O Positive
Director:
Brian Billow
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Grayson Bithell
Director of Photography:
Larry Fong
Editorial:
Cutters
Editor:
Grant Gustafson
Producer:
Heather Richardson
Audio Post:
DDB Studio
Sound Engineer:
Nick Papaleo
Color/Finishing:
The Mill
Other Partners & Agencies:
Alma
V.P, Executive Creative Director:
Jorge Murillo
Creative Director:
Manserrate Valera
Other Partners & Agencies:
Burrell Communications
Vice President, Group Director:
Rebecca Williams
Other Partners & Agencies:
IW Group
Creative Lead:
Sisi Zhang
Associate Creative Director:
Heather Hannasch

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