Creativity

McCain: High Five

The happiness of chips.

Published on Oct 05, 2012

Editor's Pick

Looks like McCain is pretty bullish on bus shelters. After the company unveiled potato-scented stops, it's back with a 3.5 million pound ad campaign that includes 21 executions of an outdoor ad. Consumers can "high-five" a hand on a bus stop to get a coupon for McCain Home Chips in some cases, while other ads are tailored to the specific location they're placed in.

People passing near Dudley Zoo will be asked to "Roar" if they're having chips tonight, while others will ask office workers to leave early if they're having chips tonight. BMB and JC Decaux worked on the campaign, which includes a micrositethat invites you to celebrate the joy of chips.

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About

Credits

Date
Oct 05, 2012
Agency:
BMB
Client:
McCain

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