Creativity

McCann Digital: Stock Photo Stalking

Picky people wanted.

Published on Jan 24, 2013

Editor's Pick

A nice recruitment campaign from McCann Digital hid unique images that featuring the job ad-copy on the fifth page of stock photo websites. That way, only choosy art directors could see them -- exactly the kind the agency wanted.

Seems like innovative recruitment campaigns are all the rage in Israel. Saatchi Israel's CEO recently held job interviews inside Diablo III.

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About

Credits

Date
Jan 24, 2013
CEO:
Eldad Weinberger
Client:
McCann Digital
CCO:
Ami Alush
CW:
Arnon Rotem
AD:
Idan Gilboa
AD:
Joe Brodsky
Digital Producer:
Niv Kantor

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