Creativity

Chip Brand McCoy's Wants You to Watch a Four-Hour Video of Its Production Line

Campaign by WCRS Encourages Extreme Fan Loyalty

By Alexandra Jardine. Published on Oct 20, 2017

Editor's Pick

While many brands targeting millennials are going for bite-size ads, gifs and short-form content, U.K. chip brand McCoy's is making its fans sit through a four-hour Facebook video. Of its own production line.

WCRS, agency for the KP Snacks-owned brand, came up with the campaign, which ran on Facebook Live. The production line footage is accompanied by elevator music and some deliberately tedious narration by a factory worker, but if you keep watching there are opportunities to win prizes: for example by taking screenshots of random objects that appear, answering questions about tagging friends and commenting on their favorite flavor when alarms sound.

The prizes include free McCoy's crisps for winners and a friend, special McCoy's deliveries to people's offices and supplies of viewers' favourite flavours for the entire year. Nevertheless, devoting four hours to this involves some extreme fan loyalty.

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Credits

Date
Oct 20, 2017
Agency:
WCRS London
Client:
McCoy's
Executive Creative Director:
Billy Faithfull
Creative Director:
Joe Miller
Creative Director:
Tian Murphy
Creative Director:
Charlie Gee
Creative:
Doug Redfern
Creative:
Joe Roberts
Agency Producer:
Liz Boothby
Account Handling:
Nick Fokes
Account Handling:
Rosa Stanley
Account Handling:
Rheana Petgrave
Planning:
Dea-Marie Watson
Planning:
Jack Cartwright
Media Agency:
Vizeum
Editor:
Chris Hammond

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