McDonald's Creates Another Useless, but Desirable Utensil: A Fork With Fries for Tines

Because Regular Old Fries Just Aren't Enough When Eating Signature Crafted Sandwiches

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Back in February, McDonald's debuted an "utterly frivolous" but kind of desirable utensil, an over-engineered straw designed to optimize drinkers' enjoyment of its seasonal Shamrock Shake. Now, it seems like the fast food giant is stepping even further into the random dinnerware department with the "Frork," a red-handled device that uses French Fries as tines.

The new invention, conceived out of Golin, is part of the brand's promotion of its Signature Crafted line of sandwiches. The "Frork" is a "flavor-focused, fundamentally superfluous" tool that's meant to help eaters sop up any sauce and food bits that fall from the sandwich as they're chomping down on it-- because regular old fries just won't do the trick, as seen in a funny infomercial-style ad starring pitchman Anthony Sullivan and McDonald's chef Mike Haracz.

Read more about McDonald's campaign around its Signature Crafted line on Adage.com.

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About

Credits
Date
May 01, 2017
Agency:
Golin
Client:
McDonald's
Category
Genre
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