Creativity

An Awkward First Date Has a Twist in This Cute McDonald's Spot

U.K. Ad Avoids Cliches With Sensitive Direction

Published on Jun 26, 2015

Editor's Pick

In the latest TV spot from McDonald's U.K, a couple on an first date struggle to find some common ground. While this could be grounds for a bunch of cliched faux pas, here it's more subtle and awkward -- she's not into his kind of art, she's a dog person, he's a cat person, they walk different sides of a ladder. It's sensitively directed by Bold's Sean Meehan and beautifully acted, and while you can probably guess the twist, it still manages to be surprisingly sweet.

Created by Leo Burnett London, the campaign promotes McDonald's Favorites, with the tagline "Good Times."

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About

Credits

Date
Jun 26, 2015
Agency:
Leo Burnett London
Client:
McDonald's U.K.
Creative Team:
Mark Franklin
Creative Team:
Rob Tenconi
Creative Director:
Matt Lee
Creative Director:
Pete Heyes
Executive Creative Director:
Justin Tindall
Agency Producer:
Lou Pegg
Media Agency:
OMD
Planner (Media Agency):
Chloe Grainger
Director:
Sean Meehan
Lighting Cameraman:
Sean Meehan
Production Company:
Bold
Production Company Producer:
Dave Knox
Production Company Producer:
Sam McGarry
Editor:
Sam Gunn, The Whitehouse
Post-Production:
MPC
Post Producer:
Daffyd Upsdell
Telecine:
Jean Clement Soret
Flame:
Marcus Moffatt
Audio Post-Production:
Wave
Sound Engineer:
Tony Rapaccioli
Music Composition:
MPM London

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