Creativity

Brits Turn All American in McDonald's Latest U.K. Spots

Ads by Leo Burnett Promote 'Great Tastes of America' Menu

By Alexandra Jardine. Published on May 05, 2017

Editor's Pick

McDonald's is promoting its limited edition "Great Tastes of America" menu in the U.K. with a series of humorous spots in which British people start turning all American while discussing their lunch choices.

A woman describing the South Carolina Stack burger to her friend transforms take by take into a Dolly Parton lookalike (seen here), a man telling his colleague about the Tennessee Stack turns all Mad Max biker; a guy describing the New York Stack transforms into a baseball player (along with his dog) and two women discussing the Louisiana Stack while waiting for an elevator morph into a cheerleader and football mascot.

The spots, by Leo Burnett, are snappily directed by The Bobbsey Twins Fro Homicide at Blink -- with the comedy stemming partly from the juxtaposition of the actors' regional British accents and deadpan tone with their outrageously American alter-egos. The campaign runs until June 27 on U.K. TV.

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Credits

Date
May 05, 2017
Agency:
Leo Burnett London
Client:
McDonald's U.K.

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