McDonald's Anniversary Ads Depict Life's Milestone Moments

Spots Accompany Digital Campaign Collecting Memories

Published on

Editor's Pick

As part of McDonald's 40th anniversary campaign in the U.K., the brand is launching a series of TV ads depicting milestone moments from people's lives (with McDonald's playing a role in each). The ads encourage people to visit its anniversary website and submit their memories as part of its wider campaign.

The TV work, by Leo Burnett London, launched during the first episode of the new season of "The X-Factor" this weekend. The ads portray McDonald's as being integral to people's seminal moments; for example moving home, a first date or a rainy camping trip. All are played out to soundtracks from the 1970s, the decade that McDonald's launched in the U.K. -- for example, Thin Lizzy's "The Boys Are Back In Town" to illustrate this gently humorous spot featuring a boy getting to grips with a drive-thru McDonald's after passing his driving test. They were directed by Pete Riski at Rattling Stick.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 29, 2014
Leo Burnett London
Pete Liski
Production Company:
Rattling Stick
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age