A Method Actor Reveals His True Motivation in McDonald's Spot Parodying Movie Classics

Campaign Promotes 'American Summer' Menu in France

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To promote its "American Summer" menu, McDonald's in France is parodying classic American movies in a humorous spot that features a pretentious French method actor revealing just what it is that makes him so convincing.

In each film set -- a shark movie, a love scene and a shipwreck epic -- he's actually fixated on a burger. For instance, in a "Jaws"-like scene, he's screaming because someone's eating a burger that's just out of reach, and in the shipwreck scene, someone is dangling a burger just above his head. The spot is by TBWA/Paris and directed by Ben Gregor of Moonwalk Films, who last month helmed another funny McDonald's spot parodying the movie "Gravity" for the agency, with a similar theme.

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About

Credits
Date
Aug 18, 2016
Agency:
TBWA/Paris
Client:
McDonald's
Executive Creative Director:
Faustin Claverie
Executive Creative Director:
Benjamin Marchal
Copywriter:
Nicolas Roncerel
Art Director:
Jeremy Armand
TV Producer:
Mathilde Nanot-Lachkar
Production Company:
Moonwalk Films
Production Company:
Knucklehead
Director:
Ben Gregor
Producer:
Gaspard Chevance
Director of Photography:
Stuart Graham
Post Production:
Else
Soundtrack:
Else
Compositor:
Nicolas Neidhardt
Sound Director:
Fabrice Pouvreau
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