McDonald's: Angus Smoke Projection

Who can resist the smell of hot meat?

Published on

Editor's Pick

To get the attention of potential McDonald's patrons, Leo Burnett Puerto Rico channeled smoke from the grill of one restaurant, which also served as the "screen" announcing the arrival of the chain's new Angus Burger.

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About

Credits
Date
Feb 04, 2010
Agency:
Leo Burnett Puerto Rico
Client:
McDonald's
Creative Director:
Victor Cabezas
Art Director:
Fabio Gil
Art Director:
Roberto Acevedo
Art Director:
Manolo Martinez
Copywriter:
Nanel Rodriguez
Copywriter:
Facundo Paglia
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