McDonald's Australia: Not So Fast Food

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Description
Create Your Taste is a game-changer for the brand, but to convince the cynics we had to tackle this scepticism outright. How very un-McDonald's.
Credits
Date
May 18, 2015
Agency:
DDB Sydney
Chief Creative Officer:
Toby Talbot
Client:
McDonald's Australia
Chief Marketing Officer:
Mark Lollback
Deputy Executive Creative Director:
Cameron Hoelter
Creative Partner:
Steve Jackson
Creative Partner:
Pete Galmes
Senior Art Director:
Jade Manning
Senior Copywriter:
Vincent Osmond
Design Director:
Domenic Bartolo
Senior TV Producer:
Claire Seffrin
Managing Director:
Nicole Taylor
Senior Director of Marketing:
Bronwyn Powell
National Marketing Manager:
Jo Feeney
National Marketing Manager:
Vanessa Rowed
Brand Manager:
Elise Sproll
Creative Technology Director:
Shaun O'Connor
Executive Producer:
Sarah Hetherington
Group Business Director:
Lisa Hauptmann
Business Director:
Lisa Little
Senior Business Manager:
Chris Sinclair
Head of Planning:
Fran Clayton
Planning Director:
Anna Bollinger
Director:
Stephen Carroll
Producer:
Tobias Webster
Editor:
Dan Lee
Copywriter:
Avani Maan
Art Director:
Ellie Jones

See more credits

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