McDonald's Takeout Bag Undergoes an Amazing -- and Useful -- Transformation

A Quick Tear Makes all the Difference

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Editor's Pick

A simple perforation turns the McDonald's takeout bag into something incredibly useful with this smart design idea out of DDB Budapest.

The agency tweaked the bag to make it easily tearable just above the base, so that the bottom of the bag becomes a convenient food tray. It's earth-friendly, too, as it dispenses of the need for the plastic trays upon which the food is usually served.

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Apr 27, 2015
DDB Budapest
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