Creativity

McDonald's Takeout Bag Undergoes an Amazing -- and Useful -- Transformation

A Quick Tear Makes all the Difference

Published on Apr 27, 2015

Editor's Pick

A simple perforation turns the McDonald's takeout bag into something incredibly useful with this smart design idea out of DDB Budapest.

The agency tweaked the bag to make it easily tearable just above the base, so that the bottom of the bag becomes a convenient food tray. It's earth-friendly, too, as it dispenses of the need for the plastic trays upon which the food is usually served.

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About

Credits

Date
Apr 27, 2015
Agency:
DDB Budapest
Client:
McDonald's

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