Creativity

McDonald's: BBoy Battle

A quintet of animated "BBoys" bust out the sickest dance moves you’ve ever seen from a breakdancing action figure, thanks to McDonald's and Arnold Worldwide/Boston's addictive interactive website. Visitors

Published on Oct 06, 2005

Editor's Pick

A quintet of animated "BBoys" bust out the sickest dance moves you’ve ever seen from a breakdancing action figure, thanks to McDonald's and Arnold Worldwide/Boston's addictive interactive website. Visitors choose among five toy dancers and program moves for their BBoy using the numbers on their computer keyboard—all with the pulse-pounding beats of Detroit-based studio Yessian Music grooving in the background.

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About

Credits

Date
Oct 06, 2005
Music Company:
Yessian Music
Client:
McDonald's
Creative Director:
Jeff McWeeney
Art Director:
Chris Davis
Copywriter:
Elizabeth Phillips
Copywriter:
Dan Corrigan
Agency Producer:
Barry Frechette
Composer:
Tim Bright
Composer:
Andy Grush
Music Executive Producer:
Brian Yessian
Music Executive Producer:
Marlene Bartos
Agency:
Arnold Worldwide D.C.

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