McDonald's Creates A Glorious Playground Out Of Paper

Sumptuous Spot Advertises Books Offer

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In this sumptuous commercial for McDonald's, promoting an interactive books giveaway with Happy Meals, Leo Burnett London creates a fabulous playground for kids, carved intricately out of paper in what is finally revealed to be a giant book. Phillipe Andre directed the spot via Independent Films.
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About

Credits
Date
Oct 15, 2013
Agency:
Leo Burnett London
Client:
McDonald's
Director:
Philippe Andre
Production Company:
Independent Films - London
Producer:
Adam Saward
Executive Producer:
Jani Guest
DOP:
Nicholas Loir
Production Designer:
Jan Houllevigue
Creative Director:
Tony Malcolm
Agency Producer:
Alessia Small
Account Director:
Sarah Kay
Post Production Producer:
Scott Griffin
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