Creativity

McDonald's Creates A Glorious Playground Out Of Paper

Sumptuous Spot Advertises Books Offer

Published on Oct 15, 2013

Editor's Pick

In this sumptuous commercial for McDonald's, promoting an interactive books giveaway with Happy Meals, Leo Burnett London creates a fabulous playground for kids, carved intricately out of paper in what is finally revealed to be a giant book. Phillipe Andre directed the spot via Independent Films.

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Credits

Date
Oct 15, 2013
Agency:
Leo Burnett London
Client:
McDonald's
Director:
Philippe Andre
Production Company:
Independent Films - London
Producer:
Adam Saward
Executive Producer:
Jani Guest
Director of Photography:
Nicholas Loir
Production Designer:
Jan Houllevigue
Creative Director:
Tony Malcolm
Agency Producer:
Alessia Small
Account Director:
Sarah Kay
Post Production Producer:
Scott Griffin

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