Creativity

McDonald's and Coke team up on a Big Mac can

Brazil's DPZ&T is sending cans to influencers

By Alexandra Jardine. Published on May 10, 2018

Editor's Pick

We're loving some of the creativity that's coming out of Big Mac's 50th anniversary this year.

As well as TBWA's posters depicting the burger as a constant in a world of changing culture, Brazilian ad agency DPZ&T persuaded Coke to create a limited-edition can with a Big Mac-inspired design. The design reflects the burger's recipe: two patties, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun.

Cans are being delivered to influencers and superfans across Latin America, who are being encouraged to share their reactions on social networks by using the hashtag #BigMacCan. Each can will come inside a special version of the traditional Big Mac packaging accompanied by a letter thanking them for their support.

Dan Gertsacov, CMO for McDonald's in Latin America, says of the project in a statement: "Five decades deserve a great celebration. This is why we decided to show the power of this partnership that has always worked out; after all, a Big Mac with Coca-Cola is an ongoing perfect combination."

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Credits

Date
May 10, 2018
Agency:
DPZ&T Sao Paulo, Brazil
Client:
McDonald's

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