McDonald's Big Mac Goes Up Against Cultural Legends

It's All in the Ingredients

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Editor's Pick

There's no need to name any names in this witty print campaign for McDonald's, created out of DDB Sydney. Simple descriptions (but no IDs) of some of the world's most famous cultural icons -- Marilyn Monroe, Darth Vader, Superman and Muhammad Ali -- are juxtaposed against that of the Golden Arches' iconic burger, the Big Mac.

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May 01, 2014
DDB Sydney
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