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McDonald's: Big Mac Pop Icon Microsite

Join the party.

Editor's Pick

Tribal DDB Chicago created this microsite for McDonald's, which uses Facebook Connect to let users attend an 'exclusive' Big Mac-themed party.

Once logged in with Facebook, users receive personalized greeting messages and the site then uses their profile information, photos and the rest to create a customized experience. It's a little like Bacardi'sUnwrap the Night which broke in December, and the latest in a number of brands using Facebook information to create a bespoke digital experience.

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About

Credits
Date
Jan 10, 2012
Agency:
Tribal DDB Chicago
Client:
McDonald's
Executive Creative Director:
Bill Cimino
Creative Director:
Alex Braxton
Creative Director:
Alistair Robertson
Associate Creative Director:
Deb Pahl
Art Director:
Chris Gedri
Copywriter:
Jaclyn Shelton
Executive Director of Integrated Production:
Diane Jackson
Chief Digital Office & Managing Editor:
Jonathan Sackett
Executive Producer:
Liat Ebersohl
Executive Digital Producer:
Jon Ellis
Information Architect:
Justin Hood
Production Manager:
Kelly Lenthe
Project Manager:
Laura Knudson
Production:
Tool of North America
Director:
Jason Zada
Managing Director:
Brian Latt
Executive Producer:
Oliver Fuselier
Executive Digital Producer:
Dustin Callif
Producer:
Kelly Christensen
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