Creativity

McDonald's (Canada): How McD's Makes World Famous Fries

Fries, unmasked!

Published on Oct 23, 2012

Editor's Pick

McDonald's Canada gets transparent about where its fries come from -- right off the bat, we'll tell you they're "made with real potatoes" -- in the latest film from its "Our Food Your Questions" campaign out of Tribal DDB Toronto.

The whole process looks straightforward, save for the the addition of "dextrose" and a mysterious non-greying ingredient. But still, it's nice to see Mickey D's get transparent and truthful about what actually goes into its food. After all, is there anybody in the world left who thinks the (delicious) fries are totally natural?

See another video from the series on the right, and check out the campaign's website for more.

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About

Credits

Date
Oct 23, 2012
Agency:
Tribal DDB Toronto
CD:
Louis-Phillippe Tremblay
Client:
McDonald's (Canada)
CW:
Ryan Lawrence
AD:
Benson Ngo
Agency Producer:
Melanie Lambertsen
Director:
Jon Weiman
Director:
Torey Kohara
Prod. Co.:
Family Style
Executive Producer:
Harland Weiss
Executive Producer:
Donovan Boden
Line Producer:
Liz Dussault
Post:
School
Audio:
RNW

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