Creativity

McDonald's Egg McMuffins 'Rise' With the Sun in Synchronized Billboard Ads

Canadian Billboards Pulled Real-Time Sunrise Data

Published on Feb 05, 2015

Editor's Pick

In Canada, McDonald's ran these digital billboards which pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. The campaign, which ran last fall for four weeks, used quick-changing frames to animate the McMuffin, reminding commuters on Vancouver's highways of breakfast at McDonald's. The idea, by Cossette, was the winning entry in Astral Media's 2014 Carte Blanche competition, which won McDonald's $50,000 of free media space to run on Astral Media's digital billboards.

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About

Credits

Date
Oct 17, 2014
Agency:
Cossette Vancouver
Client:
McDonald's (Canada)
Creative Director:
Michael Milardo
Art Director:
Cameron McNab
Copywriter:
Kate Roland
Director of Account Services:
April Haffenden
Director of Account Services:
Anne Buch
Account Supervisor:
Melissa Guillergan
Account Supervisor:
Karen Babiak
Production Supervisor:
Sue Barteluk

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