McDonald's Egg McMuffins 'Rise' With the Sun in Synchronized Billboard Ads

Canadian Billboards Pulled Real-Time Sunrise Data

Published on

Editor's Pick

In Canada, McDonald's ran these digital billboards which pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. The campaign, which ran last fall for four weeks, used quick-changing frames to animate the McMuffin, reminding commuters on Vancouver's highways of breakfast at McDonald's. The idea, by Cossette, was the winning entry in Astral Media's 2014 Carte Blanche competition, which won McDonald's $50,000 of free media space to run on Astral Media's digital billboards.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald's.
Credits
Date
Oct 17, 2014
Agency:
Cossette Vancouver
Client:
McDonald's (Canada)
Creative Director:
Michael Milardo
Art Director:
Cameron McNab
Copywriter:
Kate Roland
Director of Account Services:
April Haffenden
Director of Account Services:
Anne Buch
Account Supervisor:
Melissa Guillergan
Account Supervisor:
Karen Babiak
Production Supervisor:
Sue Barteluk
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age