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McDonald's (Canada): Open All Night

A poster you only see at night.

Editor's Pick

McDonald's Canadian agency Cossette created a reflective billboard, only visible at night-time, to advertise an all-night branch. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.

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About

Credits
Date
Mar 13, 2012
Agency:
Cossette
Client:
McDonald's (Canada)
Creative Director:
Rob Sweetman
Creative Director:
Bryan Collins
AD:
Addie Gillespie
AD:
Mia Thomsett
CW:
Addie Gillespie
CW:
Mia Thomsett
Producer:
April Haffenden
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