Creativity

McDonald's: Catch the Goodies. Get the Goodies.

Take a picture, eat some food.

Published on Apr 19, 2010

Editor's Pick

Brings a whole new meaning to "catching your food." This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant.

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About

Credits

Date
Apr 19, 2010
Agency:
DDB Stockholm
Client:
McDonald's
Executive Creative Director:
Andreas Dahlqvist
Copywriter:
Magnus Jakobsson
Art Director:
Fredrik Simonsson
Production:
Johanna Karsten
Production Manager:
Lina Tuikka
Music:
Toy
Music:
Sony
Music:
ATV Music Publishing

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