McDonald's (China): Angry Birds Mobile Game.

Pigs vs burgers.

Published on

Editor's Pick

McDonald's in China has teamed up with Rovio for an Angry Birds-themed location-based game which gives customers of the fast food chain special games while they're in the resturants.

TBWA/Shanghai and TBWA/Gamelab (which is based in Helsinki and has a relationship with Rovio) developed the campaign, which gives special hidden game modes and free Power-Ups to McDonald's customers who are playing Angry Birds on their iOS devices. A TV commercial, featuring a McDonald's burger that gets stolen from a customer by the pigs, setting the birds in motion, launches the campaign.

In addition to the spot and customized game, which features in-game advertising and is available on both mobile and desktop devices, the campaign also includes in-store promotions, online advertising, social and outdoor media. Consumers will also be given the opportunity to vote on a city that will get to build an actual "slingshot", outside its branch of McDonald's. The outdoor portion of the campaign was created by Leo Burnett Shanghai.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 22, 2012
McDonald's (China)
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age