Creativity

McDonald's: Cushions

How to get lunch.

Published on Oct 09, 2012

Editor's Pick

See, we all know McDonald's is cheap -- especially if you go for one of their value-deals that provide you with lunch for chump change. DDB Stockholm and the fast-food restaurant make no bones about this fact, with a couple of cute illustrations that get straight to the point, and give you some ideas about where you can find those assorted nickels and dimes. We just hope this isn't a mutually exclusive solution, because laundry should never, ever be forsaken.

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About

Credits

Date
Oct 09, 2012
Agency:
DDB Stockholm
Client:
McDonald's
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Copywriter:
Nick Christiansen
Art Director:
Joel Ekstrand
Illustration & Design:
Peter Danielsson

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