Creativity

This Mobile McDonald's Drive-Thru Puts Other Food Trucks to Shame

The Golden Arches Just Leveled Up Its Fast Food Game

By Ann-Christine Diaz. Published on May 31, 2017

Editor's Pick

While the drive-thru is meant to make life easier for busy, hungry commuters, McDonald's just took the convenience game to a whole new level with the Drive-Thruck, a Golden Arches restaurant on wheels -- that comes with its own drive-thru window.

Conceived out of Brazilian agency DPZ&T, the truck traveled through the streets of Sao Paulo offering drivers the opportunity to order a super-quick bite without even having to leave the main drag.

"We reversed people's habit of going to the Drive-thru at McDonald's, which can be found everywhere," said Roberto Gnypek, marketing VP-McDonald's, in a statement.

"It was an irreverent way of reminding everyone that there is always a drive-thru along their way and also anywhere in Brazil," added DPZ&T ECD Sergio Mugnaini.

According to the agency, the truck did not cause gridlock during its outing. Could we see real food trucks following suit in the future?

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 31, 2017
Agency:
DPZ&T Sao Paulo, Brazil
Client:
McDonald's

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.