While the drive-thru is meant to make life easier for busy, hungry commuters, McDonald's just took the convenience game to a whole new level with the Drive-Thruck, a Golden Arches restaurant on wheels -- that comes with its own drive-thru window.
Conceived out of Brazilian agency DPZ&T, the truck traveled through the streets of Sao Paulo offering drivers the opportunity to order a super-quick bite without even having to leave the main drag.
"We reversed people's habit of going to the Drive-thru at McDonald's, which can be found everywhere," said Roberto Gnypek, marketing VP-McDonald's, in a statement.
"It was an irreverent way of reminding everyone that there is always a drive-thru along their way and also anywhere in Brazil," added DPZ&T ECD Sergio Mugnaini.
According to the agency, the truck did not cause gridlock during its outing. Could we see real food trucks following suit in the future?