This Mobile McDonald's Drive-Thru Puts Other Food Trucks to Shame

The Golden Arches Just Leveled Up Its Fast Food Game

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While the drive-thru is meant to make life easier for busy, hungry commuters, McDonald's just took the convenience game to a whole new level with the Drive-Thruck, a Golden Arches restaurant on wheels -- that comes with its own drive-thru window.

Conceived out of Brazilian agency DPZ&T, the truck traveled through the streets of Sao Paulo offering drivers the opportunity to order a super-quick bite without even having to leave the main drag.

"We reversed people's habit of going to the Drive-thru at McDonald's, which can be found everywhere," said Roberto Gnypek, marketing VP-McDonald's, in a statement.

"It was an irreverent way of reminding everyone that there is always a drive-thru along their way and also anywhere in Brazil," added DPZ&T ECD Sergio Mugnaini.

According to the agency, the truck did not cause gridlock during its outing. Could we see real food trucks following suit in the future?

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About

Credits
Date
May 31, 2017
Agency:
DPZ&T Sao Paulo, Brazil
Client:
McDonald's
Category
Industry
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