When a bunch of guests rolled up to a smart L.A. dinner party earlier this year, they had no idea they would be eating ingredients from McDonald's restaurants.
PR agency Porter Novelli persuaded L.A. celebrity chef Neal Fraser, who runs Red Bird, to cook for the invitees, serving up soup made from guacamole, meatballs made from burger mince, a romaine salad, a chicken breast rolled in bacon and other mouthwatering-looking dishes. The film, which was just released this week, shows guests complimenting the chef and remarking on how delicious the food was. Only at the end is it revealed that McDonald's is behind it. The campaign is designed to change perceptions about McDonald's.
It's not the first time we've seen a brand try to target upscale consumers with an eating stunt: in Sweden in 2013, discount supermarket Lidl opened an upscale restaurant named "Dill" to fool diners, with a Michelin-starred chef serving a nine-course tasting menu.