Creativity

McDonald's: Fantasy Fan Kit

Fantasy football may be a solo sport, but McDonald's and Tribal DDB/Chicago are making their pitch to join your team with the Fantasy Fan Kit. The website provides fantasy aficionados with everything they need to crush their competition&#

Published on Aug 30, 2006

Editor's Pick

Fantasy football may be a solo sport, but McDonald's and Tribal DDB/Chicago are making their pitch to join your team with the Fantasy Fan Kit. The website provides fantasy aficionados with everything they need to crush their competition's hopes and dreams (thereby making it easier to crush them in the standings). The main weapon in this arsenal is a message generator starring the Jeerleaders—a trio of animated cheerleaders who perform derisive taunts in the form of cheers—and an assortment of twisted mascots that you can customize according to your own sick tastes. The kit also includes tools for creating the perfect names and logos for your fantasy teams, as well as an ever-helpful Boss Blimp that pulls up a professional-looking pie chart to mask your fantasy dealings when your supervisor looks over your should

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About

Credits

Date
Aug 30, 2006
Executive Creative Director:
Kevin Flatt
Associate Creative Director:
Jake Setlak
Art Director:
Daran Redenbaugh
Copywriter:
Robin Kurzer
Designer:
Sean Hannaway
Designer:
Brett Carlson
Agency:
Tribal DDB Chicago
Production Company:
Janimation
Client:
McDonald's

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