Creativity

McDonald's: Farmville Farm

McDonald's gets into farming.

Published on Oct 07, 2010

Editor's Pick

Today McDonald's partnered with game developer Zynga to become the first marketer to integrate a branded farm into the Farmville Facebook game. In the one day event, McDonald's is hosting a "Neighbor Farm" that players can interact with. There, they can help grow tomato and mustard seed crops and earn virtual Farmville McCafe Consumables that will increase their energy and allow them to farm twice as fast. They'll also be rewarded with virtual McDonald's hot air balloons to fly over their own farms.

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About

Credits

Date
Oct 07, 2010
Agency:
Tribal DDB Chicago
Client:
McDonald's
Developer:
Appssavvy
Group Creative Director:
Jim Marcus
Associate Creative Director:
Brian Trecka
Art Director:
Josh McGuire
Copywriter:
Deb Pahl
Social Media Strategist:
Tony Wood
Associate Interactive Producer:
Laura Knudson
Account Supervisor:
Julie Griffin
Business Director:
Jaime Guerrero

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